These days cosmetic companies are well aware of the role of scientific trials in the successful marketing of their products. Although many cosmetic companies know which claims they wish to make on their products, not many know what processes are involved to test these claims.
Here is an article featured in the August 2014 issue of The Science of Beauty Magazine about efficacy trials for cosmetic products. This article touches on some basic elements that…
Cosmetic products can be quite diverse and the way they are marketed can be very different as well. Cosmetic testing can allow cosmetic companies to highlight their product’s strengths compared…
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