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Cosmetic claims under the radar on Catalyst – ABC

Marketers are ultimately responsible for ensuring that the quality of evidence for claim substantiation is adequate. In the episode featured on the 7th of November 2013 on Catalyst (ABC), Dr Maryanne Demasi talks about the latest cosmetic treatments and investigates the science behind the claims of some over the counter skin care products. Is there any scientific evidence behind those claims? Watch the video to find out.